Who We Are..
Enfield Publishing, a wide-ranging publishing company, has launched its first book. A Business of My Own takes the you, prospective neophyte businessperson, step by step through the maze of starting and running your own business.
Written by Marjorie Cleveland Fisher, a businesswoman and financial consultant who has overseen the launch of more than 50 small business owners and potential owners during her career, this book answers the questions the small businessperson has.
Marge says, "Over the years as a Certified Financial Planner, I have given advice to more than 50 small business owners and potential small business owners. Sometimes after discussing all of the ramifications of owning a small business, they have decided not to move forward.
"This advice runs the gamut from office management to business structure.
"Some of the items have included:
- Financing their business — should they borrow or use savings. How will they live before the business supports them?
- Should they rent business space or operate from their home and what are the positives and negatives of their decision?
- How will they market the business?
- What is the competition — is it too much of too little? Sometimes, no competition means the service or product isn't needed.
- Will they have a partner? This is a key decision. More partnerships fail than succeed."
Marge wrote the A Business of My Own because "a book was needed to address these concerns and to provide methods of making informed decisions."
This book is a "reality check" from page one to the end. It helps you conceive, evaluate, plan, focus, follow through, and succeed, when nearly 90% of small businesses fail in the first year.
This is the book you need to have a successful small business!
Take the Test! Should you be in business?
In this book you will find:
- Real life illustrations
- Twenty-five potential business ideas
- Forms and samples for everyday use
- Sidebars & resource lists of helpful information
Watch this site for announcements of more books and products from Enfield Publishing!
$24.95 (US) + $3.85 S&H $32.50 (CAN) + $5.75 S&H
(Ask for a quotation on bulk orders.)
Read the testimonials to Marge Fisher. Reviews of the book!
